The Library Remembers When...

 

February 13, 2019



From the Ipswich Tribune, August 27, 1931 edition

Big Difference in Car Prices Today

A standard Chevrolet passenger car listing at $2,500.00!

That message, if heralded from billboards or the advertising pages of newspapers today, would cause considerable wonderment and speculation among the millions of present Chevrolet owners. Yet it was a more or less familiar sight back in 1913 when the company was getting into its second year of operation, and actually priced one model at that figure, the highest at which a standard Chevrolet has ever sold.

This 1913 car, an accident prospectus says, had an average road weight of 3,700 pounds less passengers, and a wheelbase of 120 inches. With its gleaming brass headlamps and its touring type body mounted high above the wheels, it bore little resemblance either in size or appearance to the modern output of the company.

Although in 1912, the first full year of production, the car then being built also listed above $2,000, no Chevrolet since that date has ever sold at so high a figure. Since 1922 none has ever listed as high as $1,000. Today, the range of from $475 to $675 is considerably below any period in the past, despite the fact that the 1931 car is larger than any Chevrolet since 1922, when four different models listing above $1,000 were built on a 110-wheelbase.

 

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